The Circle · Application only
An operating partner with skin in the game.
The Circle is a small group of founders I work with for the long haul. I'm paid partly or wholly through equity or a share of revenue, which means I only do well when the business does.
How it works
You lead the business. I run the engine room.
You keep the vision, the brand and the creative direction. I take ownership of operations: the systems, the team structure, the numbers, the suppliers and the plan for getting from where you are to where you want to be.
It's a proper partnership, so we agree the structure in writing at the start, whether that's a shareholding, a revenue share or a mix of fee and equity. Every arrangement is different because every business is.
I already work this way. I co-own The Naked Doula and run the operational side alongside the founder, so I know what this looks like from the inside, the good weeks and the hard ones.
It tends to fit when
- The business has real traction and real demand
- You're the reason it works and you want to stay at the front of it
- The idea is proven and it's operations slowing the growth down
- You want someone in it with you for years
- You're open to sharing upside with the person helping you build it
What to expect
- A short application, then a call with me
- Usually an Ops Check first, so we both see the real picture
- A proposed structure, in writing, before anything is agreed
- Five or six spaces at any one time, so there's sometimes a wait
Apply
If this sounds like the partnership you've been looking for.
Tell me about the business and where you want it to go. Choose The Circle on the form and I'll be in touch to arrange a call.